AO World at a Glance
Who are we and what do we do?
We sell major and small domestic appliances, mobile phones (including contracts) and consumer electronics in the UK and deliver them via our in-house logistics business and carefully selected third parties.
We also provide ancillary services such as the installation of new and collection of old products and offer product protection plans and customer finance. Via our state‐of‐the‐art facility we are also able to carry out the recycling of waste appliances.
We have a unique and vibrant culture and a team of people who genuinely care more about our business and its customers.
UK Trustpilot 4.9/5 rating
Achieved 3.8% adjusted PBT
Over 9,000 products
Over £1bn revenue
Latest News
Find out what's been going on in and around AO recently
AO signs five-year lease on Alsager325 warehouse
AO, the UK’s most trusted electricals retailer, has signed a five-year lease on a new warehouse facility at Alsager325 in Cheshire to...
AO puts Crewe’s young people in the driving seat at Krazy Races 2026
AO is empowering young people in Crewe to design, build and race their own soapbox kart as part of Krazy Races on 24 May 2026, in...
AO gives fire‑ravaged Fife rugby club grassroots kit funding for youth team
Rosyth Sharks Rugby Football Club, a community rugby club based in Fife, has received new funding to support its youth development after...