Our Strategy and Business Model

Deciding whether to invest in AO World Plc is as important a decision for us as it is for you. We want to make sure that people’s decisions to invest, or as importantly not to, are made from a basis of understanding our strategy.

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Annual Report 2025

Our Annual Report for year ending 31 March 2025 has been published here.

FY25 Full Year Results

We announced our financial results for the financial year ended 31 March 2025. You can view more information about them here.

AO World at a Glance

Who are we and what do we do?

We sell major and small domestic appliances, mobile phones (including contracts) and consumer electronics in the UK and deliver them via our in-house logistics business and carefully selected third parties. 

We also provide ancillary services such as the installation of new and collection of old products and offer product protection plans and customer finance. Via our state‐of‐the‐art facility we are also able to carry out the recycling of waste appliances.

We have a unique and vibrant culture and a team of people who genuinely care more about our business and its customers.

UK Trustpilot 4.9/5 rating

Achieved 3.8% adjusted PBT

Over 9,000 products

Over £1bn revenue

Latest News

Find out what's been going on in and around AO recently

AO, let’s go!